MEET THE DAWGS
This brand started as three friends wanting to create something bigger than ourselves. We knew we had the drive and the passion to create something truly incredible.
IT ALL STARTED WITH A NAME
Originally named Divot Dawgs, our brand started in 2023. It was catchy and embodied the consumer we wanted to cater to; a bunch of Dawgs.
In November 2025, we transitioned to REIVR (pronounced “ree-ver”). Divot Dawgs rooted us in golf; REIVR lets us build versatile apparel without a box. The name and logo were inspired by Bryce's golden retriever, Tahoe.
WHAT'S A "DAWG" MEAN TO REIVR?
A Dawg isn't just someone who loves golf. It's an attitude, a way of life. It's about showing up every day, giving it your all, and crushing your goals, both on and off the course.
A Dawg is confident, someone who inspires others with their hustle and heart. They work hard during the week and celebrate the wins, big and small, come Friday. They're the teammate you can always count on, the one who steps up in the clutch and never crumbles under pressure.
They carry themselves with a swagger that comes from genuine effort and a belief in their own abilities. So, whether you're draining a winning putt or delivering a killer presentation, if you embody that relentless spirit, that's the "Dawg" within you shining through.